Ethicslogic

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Client

Mid-sized electronics wholesaler

Industry

Technology & Electronics

Region

Germany (HQ) – West Africa
(end market)

B2B Electronics Supplier – Germany to West Africa

Challenge

The client struggled with inconsistent delivery times and high freight costs while shipping bulk electronics to resellers in West Africa. Customs clearance delays and fragmented local logistics were affecting relationships with key distributors.

Solution

Ethics Logic coordinated a consolidated procurement and logistics framework by

✦ Centralizing supplier shipments from multiple German vendors into a single export hub.

✦ Partnering with a vetted freight forwarder specializing in West African routes.

✦ Managing documentation and customs pre-approvals to reduce clearance times

Result

✦ 40% reduction in average delivery time
✦ 28% savings in shipping and handling costs
✦ 100% on-time delivery rate across 3 consecutive quarters
✦ Improved distributor trust and repeat order volume grew by 47%

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