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Mid-sized electronics wholesaler
Industry
Technology & Electronics
Region
Germany (HQ) – West Africa
(end market)
B2B Electronics Supplier – Germany to West Africa

Challenge
The client struggled with inconsistent delivery times and high freight costs while shipping bulk electronics to resellers in West Africa. Customs clearance delays and fragmented local logistics were affecting relationships with key distributors.
Solution
Ethics Logic coordinated a consolidated procurement and logistics framework by
✦ Partnering with a vetted freight forwarder specializing in West African routes.
✦ Managing documentation and customs pre-approvals to reduce clearance times
Result
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