Social Media
Marketing (SMM)
Build Community. Drive Engagement. Convert Followers into Customers.
In a world where attention is the new currency, your brand’s social media
presence isn’t optional, it’s essential.
At Ethics Logic, we don’t just post for likes. We design and execute strategic, data-backed SMM campaigns that increase visibility, build loyal communities, and generate measurable ROI across platforms like Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.
Whether you’re a startup launching your brand, an NGO seeking awareness, or an enterprise managing multiple channels, we help you show up consistently and convert passively.
What We Offer
Social Media Strategy
We develop a tailored, platform-specific game plan based on your goals, audience, and industry.
✦ Competitor & market analysis
✦ Channel audit and optimization
✦ Brand tone of voice & content pillars
✦ Posting frequency & audience growth
roadmap
Content Creation & Design
Creative that stops the scroll and starts the conversation.
✦ Post design (carousels, reels, stories, shorts)
✦ Motion graphics & branded templates
✦ Copywriting (captions, CTAs, hashtags)
✦ Photography/video guidelines or
production support
Account Management
Day-to-day management of your presence, so you can focus on running your business.
✦ Monthly content calendars
✦ Scheduling & publishing
✦ Community management (comment replies,
DMs)
✦ Influencer or brand partnership coordination
Paid Social Campaigns
We turn attention into action using smart paid advertising strategies.
✦ Facebook & Instagram Ads
✦ LinkedIn B2B Campaigns
✦ TikTok + YouTube Promotions
✦ Audience segmentation, remarketing
& conversion tracking
Analytics & Optimization
Know what’s working, and why.
✦ Monthly performance reports
✦ KPI tracking: reach, engagement,
clicks, conversions
✦ Post & ad performance optimization
✦ Strategic reviews & monthly
recommendations
Social Media Strategy
We develop a tailored, platform-specific game plan based on your goals, audience, and industry.
✦ Competitor & market analysis
✦ Channel audit and optimization
✦ Brand tone of voice & content pillars
✦ Posting frequency & audience growth
roadmap
Content Creation & Design
Creative that stops the scroll and starts the conversation.
✦ Post design (carousels, reels, stories, shorts)
✦ Motion graphics & branded templates
✦ Copywriting (captions, CTAs, hashtags)
✦ Photography/video guidelines or
production support
Account Management
Day-to-day management of your presence, so you can focus on running your business.
✦ Monthly content calendars
✦ Scheduling & publishing
✦ Community management (comment replies,
DMs)
✦ Influencer or brand partnership coordination
Paid Social Campaigns
We turn attention into action using smart paid advertising strategies.
✦ Facebook & Instagram Ads
✦ LinkedIn B2B Campaigns
✦ TikTok + YouTube Promotions
✦ Audience segmentation, remarketing
& conversion tracking
Analytics & Optimization
Know what’s working, and why.
✦ Monthly performance reports
✦ KPI tracking: reach, engagement,
clicks, conversions
✦ Post & ad performance optimization
✦ Strategic reviews & monthly
recommendations
Our Reasonable Packages
Starter
£
249
Monthly
-
2 Platforms
-
3 Posts/Week
-
£0 ad sped
-
8 Custom Images/Month
-
Data Driven Social Strategy
-
Dedicated Account Manager
-
Weekly Reporting
Visibility
£
375
Monthly
-
3 Platforms
-
4 Posts/Week
-
£20 ad sped
-
10 Custom Images/Month
-
Data Driven Social Strategy
-
Dedicated Account Manager
-
Weekly Reportin
Performance
£
499
Monthly
-
4 Platforms
-
5 Posts/Week
-
£50 ad sped
-
15 Custom Images/Month
-
Data Driven Social Strategy
-
Dedicated Account Manager
-
Weekly & Monthly Reporting
Enterprise
£
599
Monthly
-
6 Platforms
-
7 Posts/Week
-
£70 ad sped
-
TBN
-
Data Driven Social Strategy
-
Dedicated Account Manager
-
Weekly & Monthly Reporting
Who We Work With
We help to grow the industries
✦ Startups & entrepreneurs
✦ NGOs & development organizations
✦ Consumer brands (FMCG, retail, lifestyle)
✦ Educational platforms
✦ B2B service providers
✦ Governments & public awareness campaigns
Why Choose Ethics Logic For SMM
Strategy-First
✦ We don’t guess. We plan, research,
and test.
Creative That Performs
✦ Our content is built for both beauty
and performance.
ROI-Focused
✦ Whether you want leads, sign-ups, or
traffic, we track it.
Real Collaboration
✦ You’re part of the process with
transparent reviews and input.
Africa-Rooted, Globally Aligned
✦ We understand both local culture and international reach.
Ready to Make Social Media Work for You?
Whether you’re launching a brand or scaling your presence, Ethics Logic helps you stay relevant, engaging, and results-driven on every channel.